Strategic Management of Technological Innovation ISE

Strategic Management of Technological Innovation ISE

Marsoni

M251S

$56.81

Get it in 3 business days with 1 day shipping. Friday, May 29

Strategic Management of Technological Innovation ISEMelissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications

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Reviewed in the United States on June 5, 2026