


LeitbildintegrationEin gelebtes Leitbild ist weit mehr als ein Slogan an der Wand es ist ein strategisches Instrument, das Orientierung bietet und das Verhalten auf allen Ebenen einer Organisation steuert. Normen Ulbrich und Frank Leuz zeigen, wie aus einem Leitbild ein echtes Fhrungsinstrument wird. Ihr Buch bietet praktische Werkzeuge, um es in Kultur, Prozessen und Kommunikation zu verankern. Anhand von Methoden, Best Practices und Strategien fhrt es von der ersten
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