Marketing: An Introduction, Global Edition

Marketing: An Introduction, Global Edition

Marsoni

M251S

$84.12

Get it in 3 business days with 1 day shipping. Friday, May 29

Marketing: An Introduction, Global EditionMarketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices. The 15th Edition features updated and deeply developed chapter opening vignettes, Marketing at

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