


Marketing: Grundlagen und Strategien (Christoph Pütz)
Marsoni
M251S
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Friday, May 29
Marketing: Grundlagen und Strategien (Christoph Pütz)"Marketing: Grundlagen und Strategien" folgt einem ganzheitlichen Marketingmanagementansatz, um einen systematischen Einstieg in Grundlagen und Strategien des Marketing zu ermglichen. Nach einer kurzen Einfhrung der Grundlagen steht zunchst die Analyse von Mrkten und Kundenverhalten im Vordergrund, ehe die strategischen Aspekte des Marketing beleuchtet werden. Zum Abschluss rckt dann die operative Marketingplanung, die auf dem integrierten
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