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Joe Camel was introduced by R.J. Reynolds in 1987 to revitalize the Camel cigarette brand. The suave, sunglass-wearing mascot was incredibly successful but highly controversial. A landmark 1991 study revealed that Joe
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Camel ran an ad bragging that “more doctors smoke Camels than any other cigarette.” , 1952 White‑coated physicians smiled from the page, joined by celebrity endorsements, all selling the illusion that lighting
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Meet Joe Camel, The Smooth Character Who Encouraged Children To Smoke
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