ugly cigarette packaging How to Get Smokers to Quit? Enlist World's Ugliest Color

In most countries, cigarette packaging is made ugly with plain packaging laws and graphic health images to discourage smoking but China's packaging does the opposite turning them into something prestigious. A big

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Big Tobacco's Opposition To Plain Packaging Is Spin, Not Substance

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Requiring ugly images of smoking's harm on cigarettes won't breach First Amendment, court says

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Pantone 448 C is widely known as the “ugliest color in the world.” This dark, murky green-brown shade, with the hex code #4A412A, is also called Opaque Couché. It was not picked

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Straight-edged standardised packs with different brand variant names

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In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C,

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Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in

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