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How sludgy olive green became the official colour of cigarettes – The Irish Times
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In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the
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Cigarette packs get colorful for 'light' label ban – San Diego Union-Tribune
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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
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Packaging colour research by tobacco companies: the pack as a product characteristic
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The World's Ugliest Colour? — Colour Studies
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Cigarette packages will be the 'ugliest colour in the world' starting in November
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