pantone 448 c cigarette In Defense of Pantone 448 C

The Unattractive Color of Cigarette Packaging: Pantone 448

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For your information, Australia did: "Pantone 448 C." Do you think it's truly ugly, or secretly okay? #ugliestcolor #coloresearch #mwnlifestyle #moroccoworldnews #mwn

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World's Ugliest Color Is Being Used To Discourage Smoking

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In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy

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In Norway, all nicotine products must be sold in standardized packaging using Pantone 448 C, a dark olive-brown shade often called the “world's ugliest color.” The color was chosen after research found

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When Australia launched its plain packaging campaign against smoking, researchers were tasked with finding a color that would make cigarette packs as unappealing as possible. After testing hundreds of shades on focus

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In Norway, all nicotine products must be sold in standardized packaging featuring Pantone 448 C. Known as the “world's ugliest color,” Pantone 448 C was selected by a market research firm in

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