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In 2012, Australian market researchers set out on an unusual mission: to determine the least appealing color for cigarette packaging. Their goal was simple, make smoking less attractive by using a color
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In Defense of Pantone 448 C
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Is Pantone 448C the world's ugliest color? According to an advisory team that came up with the design for the Australian government's plain cigarette packets, it might just be. Over three months,
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In Norway, all nicotine products must be sold in standardized packaging using Pantone 448 C, a dark olive-brown shade often called the “world's ugliest color.” The color was chosen after research found
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World's Ugliest Color Is Being Used To Discourage Smoking
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In 2012, market researchers in Australia set out to find the least attractive color to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest color in the
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The Unattractive Color of Cigarette Packaging: Pantone 448
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