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In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the
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Pantone 448 C is widely known as the “ugliest color in the world.” This dark, murky green-brown shade, with the hex code #4A412A, is also called Opaque Couché. It was not picked
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In 2012, Australian health officials and market researchers were looking for the most unappealing color to use on plain cigarette packaging. After extensive studies with smokers, they concluded that Pantone 448 C,
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How many cigarettes you're indirectly smoking
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World's ugliest colour' used on cigarette packets to put smokers off | The Independent
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It's not all about looking beautiful ... can ugly colours affect sales?
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Silk Cut
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