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Pantone 448 C
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Cigarette packaging: Can sludge-like color deter smokers?
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The World's Ugliest Colour? — Colour Studies
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In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the
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Pantone 448 C is often called the “ugliest color in the world.” This dark, muddy green-brown shade (hex code #4A412A), also known as Opaque Couché, wasn't chosen randomly. In 2012, the Australian
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World's “ugliest” Pantone colour 448C is being used to deter smokers
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Is Pantone 448C the world's ugliest color? According to an advisory team that came up with the design for the Australian government's plain cigarette packets, it might just be. Over three months,
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