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tobacco product regulation The Scientific Basis of Tobacco Product Regulation [OP]: Report of a WHO Study Group (Public Health): 9789241209458: Medicine & Health Science Books @ Amazon.com
tobacco product regulation The Scientific Basis of Tobacco Product Regulation [OP]: Report of a WHO Study Group (Public Health): 9789241209458: Medicine & Health Science Books @ Amazon.com
tobacco product regulation The Scientific Basis of Tobacco Product Regulation [OP]: Report of a WHO Study Group (Public Health): 9789241209458: Medicine & Health Science Books @ Amazon.com
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tobacco product regulation The Scientific Basis of Tobacco Product Regulation [OP]: Report of a WHO Study Group (Public Health): 9789241209458: Medicine & Health Science Books @ Amazon.com

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4.5 ★★★★★
Based on 1588 reviews
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Verified Purchase
Arthur E. Williams
Chelsea, US
★★★★★ 5
A Refreshing Approach to Presentations
Format: Paperback
I ran across this book while researching a college workshop on perfecting presentation, dealing with public speaking and effective use of PowerPoint. As one who has suffered through numerous electronic slides that did little or nothing to augment the speaker's efforts, I was delighted to see this fresh and innovative approach. I believe this process works best, however, when one's speech is primarily persuasive in nature. Although these ideas helped me set up a strong introduction and conclusion, in a recent lecture I resorted to bullet points for the material I felt the students had to master. Perhaps as I get more used to Atkinson's technique, I'll better about using it in lecture. However, the business applications seem quite worthwhile. My students' workshop presentations that used his techniques were highly engaging. I highly recommend this book and the supporting web site.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 24, 2006
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Verified Purchase
db
Boise, US
★★★★★ 1
Simplistic and Inappropriate
Format: Paperback
I was hoping this book would provide insights into how to present complex information in a more comprehensible, useful format, using PowerPoint as the tool. Instead, the overall gist of this book is that presentations should be "dumbed down" as much as possible. The theme the author presents is that presentations should be story based. This is reasonable. However, the method the author recommends is that essentially *all* meaningful, complex (or, as the author prefers "boring") content be removed from the presentation. Presentations then become nothing more than catchy headlines and colorful graphics. All content should be in the presenter's notes (not typically to be provided). This is juvenile and useless and frankly reflects a complete lack of understanding of how presentations are made in a complex business environment.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 14, 2007
S
Verified Purchase
SteelBlue
Belleville, US
★★★★★ 3
On the right track
Format: Paperback
This book is a good introduction about how to use story-telling techniques in PowerPoint presentations. There are some good ideas here that you won't find in technical manuals. If you don't know film techniques these will be eye-opening. But the book could have been much stronger if it were to push these concepts to the next level. I saw a PowerPoint presentation with Andy Goodman, who teaches more or less the same thing, and his presentation nailed these concepts more cleanly than this book does. But again, this book is definitely worth checking out if you haven't studied storytelling before.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 2, 2005
A
Verified Purchase
An oldd Clancy fan
Birmingham, US
★★★★★ 2
Make sure you buy the 2007 edition!!!!
Format: Paperback
I bought the book, enjoyed it and then realized that I hasd purchased the 2005 edfition and not the new 2007 edition. be careful as the new one is much better. Amazon should have made this clear!!!!!!!!!!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 8, 2007
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Verified Purchase
Wade Armstrong
Boise, US
★★★★★ 5
An Essential
Format: Paperback
I've created PowerPoints for executives in major corporations and national non-profits for years now, and this is one of the first books I suggest anyone who needs to create their own PowerPoint look to. Beyond Bullet points is accessable enough that the novice PowerPoint user can understand what's going on and use the lessons in his or her next presentation; it's also detailed and challenging enough that even an old salt like me can find things to learn and do. Don't be another person who stands on stage reading their PowerPoint, and don't let reading your slides distract the audience from your presentation; follow the suggestions in this book and wow your audience.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 3, 2007

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