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Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive-brown). The results? One of the most successful behavior change campaigns in
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The World's Ugliest Color
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all nicotine products in norway have to use the same standardized packaging: pantone 448 C pantone 448 C is called the “world's ugliest color” because it was specifically chosen by a market
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Researchers Determine Pantone 448C is the Ugliest Color Available
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How a "ugly" color reduced cigarette sales by 32% | Saikat Mazumdar posted on the topic
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Could You Design a Product to be Hated?
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Could You Design a Product to be Hated?
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