Experimentation Works: The Surprising Power of Business Experiments Hardcover by Stefan H. Thomke

Experimentation Works: The Surprising Power of Business Experiments Hardcover by Stefan H. Thomke

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Experimentation Works: The Surprising Power of Business Experiments Hardcover by Stefan H. ThomkeDescription Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences

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Reviewed in the United States on March 19, 2026

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Reviewed in the United States on May 19, 2026