POSITIONING: THE BATTLE FOR YOUR MIND, 1ST EDN by Al Ries and Jack Trout

POSITIONING: THE BATTLE FOR YOUR MIND, 1ST EDN by Al Ries and Jack Trout

Marsoni

M251S

$254.50

Get it in 3 business days with 1 day shipping. Friday, May 29

POSITIONING: THE BATTLE FOR YOUR MIND, 1ST EDN by Al Ries and Jack TroutThe groundbreaking marketing classic that revolutionized how businesses communicate with consumers. Ries and Trout introduce the concept of "positioning" establishing a distinctive place in the consumer's mind relative to competitors. This seminal work provides strategic frameworks for creating powerful brand identities that resonate in an overcrowded marketplace. Essential reading for marketing professionals, business strategists, and entrepreneurs

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